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Promotional Rugby Swag Packs

Swag packs are the ultimate branding tool to build loyalty with customers! They are perfect for conferences, sporting events sponsorship, and even experiential marketing out in the streets.

Why are promotional swag packs so effective?

So what makes a swag pack so powerful? For a big sporting event like the Hong Kong Rugby Sevens, official sponsors and tactical marketeers will be using the buzz from the event to create a positive connection with their brand. Rugby-themed swag packs, printed with your brand, are easy to give away and are designed to give a great brand impression straight away. We look at the packaging first of all - it is important get your logo onto the packaging so the customer knows which brand has given them this exciting gift.

When they have the pack, the customers knows there is more cool stuff inside. They have the thrill of finding out what the gift will contain. So far, the customer has associated your brand with receiving a gift, and with the excitement of opening a present. All good stuff.

When they explore the gifts inside, the customer will find high quality, useful and attractive promotional items inside that help them get into the spirit of the sporting (or other) occasion. Whether the pack contains a cap or t-shirt or bottle opener, the customer has useful items they can re-use, and will continue to see your brand for years to come!

How to use swag packs in your marketing

Face-to-face delivery of promotional swag packs is always best, but they work in the post too. If you are running a stand in the street to sign-up new customers to a service, or have a stand at an exhibition (which is always tough competition), then swag packs look great. We recommend using a swag pack that includes a tote bag in these cases, as the recipient will carry your brand around on their should for the rest of the day - that will start showing off your brand to the world immediately!

If you are an official sponsor then you can distribute your packs at the stadium or festival. If you are not an official sponsor, you could try running satellite events. Sponsoring bars or outdoor screens is an excellent (and totally legal) way to connect your brand to an event like the Hong Kong Rugby Sevens. And swag packs will put all the punters into a great mood before the game kicks off!

Have your swag packs proudly on display on your stand so people will be attracted to it. You might get a few freeloaders but, depending on your marketing objectives, the price they will pay is permanently showing off your logo every time they use your branded merchandise!

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