Why are Personalised USBs still so Popular?

In our super-connected cities you are never far from a fast internet connection. Download speeds are faster than ever, and WIFI access is usually available in every office and cafe. The humble USB was invented around 1999 so it is a quarter of a century old (which makes it an ancient relic in technology terms - Windows 98 was still clunking around, and Google was only a year old!) You would think that USBs would have retired by now. But personalised USBs are still going strong as a corporate gift. Here`s why!

Personalised USB drives are valuable

Giving gifts is an important means of building relationships. When you give corporate gifts, you show respect and value for your customers or employees. Sending an email with a link is impersonal and the recipient knows it could have been sent to 10,000 people by a marketing program. But when you give a personalised USB as a gift, the recipient knows you have made an investment in that gift and is likely to respond by investing their time. If you give it in person or send it with a handwritten note, the corporate gift will be more meaningful, and customers will feel valued and will take the time to respond. If a personalised USB is preloaded with data — such as your industry presentation, your company’s latest important white paper, or even your company’s sales credentials — then your customers are more likely to check it out.

Personalised USB drives transfer data fast!

If you want to transfer large amounts of data quickly, a personalised USB is ideal. You can preload data (BrandHK can preload all your data onto each drive before delivery), so your customers or employees instantly get the data on the drive. For example, if your presentation contains 30Gb of rich media, even on a superfast connection this would take valuable time to download. Your customers may just click away and think `I`ll look at this later`. But a personalised USB has all the data to hand instantly.

Personalised USB do not need an internet connection

The truth is that most time-poor senior executives are likely to try and view your content between other pressing tasks — maybe they will grab 10 minutes on the MTR, on a plane, or on in the car, with only a laptop and, at best, a mobile connection. Don`t leave them sitting staring at a `No Internet Connection` error when trying to view your presentation: pre-loaded data on a personalised USB is available anywhere, anytime, instantly!

Personalised USB drives are extremely useful

A personalised USB is not only a means of giving your customers a sales pitch, but also a useful lightweight gift that they will use in life and work. If your co-workers are rushing out of the office and you need to give them a batch of reports before they go, or you want to share that video copy of your grandson`s birthday party, use a USB finger memory stick to securely transfer data from one device to another. Customers continue to use an keep personalised USBs for a year after they are given on average. That makes personalised USBs extremely good branding investments.

How to choose the right personalised USB

While there are many different styles of personalised USB drives, it`s easy to choose the ideal one. Start by choosing an enclosure that fits your brand - wooden, metal, illuminated, plastic...etc. Then choose the storage amount. The larger the memory, the higher the cost due to the fluctuation of the market price, so BrandHK will quote you first each time, and keep the same price for a 10-day validity period. Preloaded data, any security encryption and other software plugins are final considerations. But our Sales Team will walk your through it all. BrandHK have been selling high quality personalised USBs for over a decade - so give us a call!