BrandHK Home

Boost Engagement at Open Days

Some new ideas for boosting student engagement at your university or school open days!

Register Now!

Register today to access all prices on our website, get product updates straight to your inbox and to order our print catalogue.

Register Now!  »
Dry Fit Full Mesh Soft Baseball Cap
Dry Fit Full Mesh Soft Baseball Cap
Simple Cotton Pencil Pouch
RPET Sling bag
YARA Sling Bag
Wheat Straw 4 in a Row Game
Bamboo Ballpen
Vortex Calix Eco Vacuum Tumbler
Vortex Calix Eco Vacuum Tumbler
RENUE Anti-Theft Sling Bag
RENUE Anti-Theft Sling Bag
RPET Smartphone Strap
Universal Phone Strap
Universal Phone Strap
Bamboo Eternal Pencil
Erini Eco Writing Set
Babu Travel Tumbler
Babu Travel Tumbler
Full Colour Pencil Case
Full Colour Pencil Case
Folding Cap
Folding Cap
Cube Memo Holder
Wooden Colourful Pencil Set
Memo Sticky Pad with Pen
Baseball cap - Premium range
Baseball cap - Premium range
RPET Sling bag
YARA Sling Bag
Bamboo Ballpen
RPET Smartphone Strap
Bamboo Eternal Pencil
Erini Eco Writing Set
Wooden Colourful Pencil Set
Memo Sticky Pad with Pen

Boost Engagement at Open Days

School and university open days are pivotal events designed to attract prospective students and showcase the best that educational institutions have to offer. Amidst the presentations, campus tours, and Q&A sessions, one element can significantly enhance the experience and leave a lasting impression: branded merchandise. This strategic use of swag not only fosters a sense of belonging but also serves as a powerful marketing tool. Here’s how to leverage branded merchandise to make your open day a memorable success.

Creating a Memorable First Impression

First impressions matter, especially when potential students and their families step onto your campus for the first time. Offering branded merchandise at the registration desk can set a positive tone for the day. Items like lanyards, tote bags, and pens featuring the school’s logo are practical and immediately useful. These items subtly instill a sense of school pride and identity right from the start.

Enhancing Engagement Through Interactive Activities

Interactive activities where students can earn branded merchandise can significantly boost engagement. Consider organizing fun and educational games, scavenger hunts around the campus, or social media challenges. For instance, prospective students could take photos at various landmarks on campus and post them with a specific hashtag to win a branded hoodie or water bottle. This not only makes the experience enjoyable but also organically promotes the institution online.

Showcasing School Spirit

Branded apparel, such as t-shirts, caps, and hoodies, is particularly effective in showcasing school spirit. When visitors wear these items, they become walking ambassadors for your institution. It creates a visual representation of community and belonging, which can be incredibly appealing to prospective students. Offering limited edition or event-specific designs can add an element of exclusivity and excitement.

Providing Useful and Lasting Items

While flashy items can draw initial interest, useful and high-quality merchandise can leave a lasting impression. Think about everyday items that students might need: notebooks, water bottles, or even tech accessories like phone stands and chargers. These items will continue to remind students of their visit long after the open day is over, reinforcing your institution’s brand.

Incorporating Sustainable Choices

Modern students are increasingly environmentally conscious, so incorporating eco-friendly merchandise can resonate well with them. Consider offering reusable shopping bags, stainless steel straws, bamboo utensils, or recycled notebooks. This not only aligns with sustainable practices but also portrays the institution as forward-thinking and responsible.

Promoting Through Social Media

Leverage the power of social media to extend the reach of your branded merchandise. Encourage visitors to share photos of their swag using a unique hashtag. This creates a sense of community online and can attract the attention of students who couldn’t attend the open day. Additionally, it provides user-generated content that can be used in future marketing efforts.

Gifting as a Keepsake

At the end of the day, consider giving a special branded gift as a keepsake. It could be something symbolic of the institution’s values and culture, like a custom bookmark with an inspirational quote, a journal, or a small piece of art from the school’s students. This thoughtful gesture can leave a lasting emotional connection with prospective students.

Contact our Sales Team to get expert advice on the best way to engage students and parents today!


Top 10 Corporate Gifts in 2024
Top 10 Corporate Gifts in 2024

Choosing the right corporate gift is essential to get maximum bang for your gifting buck...

CLICK HERE »
Our top recommendations for New Staff Welcome Packs
Our top recommendations for New Staff Welcome Packs

As any HR team knows, Welcome Packs are a great way of getting that relationship off on the right foot....

CLICK HERE »
Explainer: Hong Kong`s Single Use Plastic Ban
Explainer: Hong Kong`s Single Use Plastic Ban

Hong Kong`s new Product Eco-responsibility Ordinance came into force on 22 April 2024 and aims to significantly reduce single-use plastics that end up polluting the planet. What is it and how will it ...

CLICK HERE »
4 Positive Ways to Use Your Budget
4 Positive Ways to Use Your Budget

As the financial year draws to a close, many of us scramble to find effective ways to use our remaining budget. Here are 4 ways you can use that budget intelligently....

CLICK HERE »

What Our Customers Say

The team is friendly and professional, and always respond quick on my requests and queries.

- Edwards Lifesciences

Ordered customised mugs for an event. They were of good quality, done professionally and delivered on time. Kudos to good service from the customer service rep, Raymond.

- ULI Asia Pacific

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

I really enjoyed the experience with BrandHK.

- Senior Marketing Manager, Fresenius Kabi

Nice company, nice staff, nice products and nice service. Products are popular among our global customers. Very happy to cooperate with such a great team!

- Microchip Technology Hong Kong

BIG Brands Work with BrandHK

AWA Hong Kong
Four Seasons
Bostik
Hong Kong Japanese School PTA
JP Morgan
Du Pont
China Daily
SHURE
Maersk
HSBC

Sign up for BrandHK product news and offers!

Contact Us


  Need help? Contact our Sales Team!

  +852 2516 7944

  sales@brandhk.com

WhatsApp   WhatsApp


Unit D 9/F Central House
270-276 Queens Road Central
Central
Hong Kong

WhatsApp
Visa
Mastercard
AMEX
PayPal

Terms and Conditions »

Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

© Copyright Asia Promotions Direct Ltd